Yungblud is making his first move into physical spaces, launching a venue in London that’s part store, part hangout and part fan clubhouse. Set to open August 7 on historic Denmark Street, the location shares a name with his clothing label: Beautifully Romanticised Accidentally Traumatised.
The space isn’t just about merch racks and coffee. According to Yungblud, it’s meant to be a physical community hub, somewhere fans can connect in a way that cuts through the digital noise. “This building is a literal physical space where you can place your hands upon its bricks and belong,” he said ahead of the launch.
Visitors can expect a bit of everything: live music, art classes, beers, coffee, a leopard print pool table and of course, plenty of exclusive apparel. Yungblud’s goal, as he puts it, is simple: “a place to be yourself and find people with similar ideas to you.” No gatekeeping, no bouncer culture, just show up and be part of it.
Denmark Street isn’t just any postcode. Known as London’s Tin Pan Alley, it’s been a historic artery for British music since the 1950s. For Yungblud, opening a venue here isn’t just a business move, it’s personal. “I grew up on the street. It has always been my dream to have a building here,” he shared. “YOU made that dream come true.”
Yungblud, real name Dominic Harrison, hinted last month that this London space is only the beginning. “My biggest dream is to have clubs all over the world where my fanbase can hang out, seven days a week, open all day and at night,” he told The Daily Star.
Yungblood ‘Are You Ready, Boy?’ August 20 + 24

In other news, he’ll be releasing a new documentary titled ARE YOU READY, BOY? on August 20 and 24, promising an inside look at the process behind his most recent album Idols.
You can follow Beautifully Romanticised Accidentally Traumatised on social media for updates about the space and future events.