Bad Omens have unveiled their brand-new single, ‘Impose’, and it’s one of their most striking sonic experiments yet. The track arrives with a surreal music video co-directed by Noah Sebastian and Nico, blending nightlife aesthetics with emotional decay.
The video follows a couple drifting apart over the course of a single night, beginning in the pulse of a nightclub before spiralling into something far more disorienting. In the band’s words, it’s “a disorienting romantic all-nighter after a chance encounter at a nightclub” featuring “a woman stuck in a cycle of fast living” and “a man merely a bystander to her unravelling.”
Watch ‘Impose’ below:
Musically
Musically, ‘Impose’ takes the same approach, opening with a skittering drum n’ bass rhythm, it morphs into a hybrid of live percussion, synths, and guitar layers that build into a haunting climax. The vocal chop motif becomes the song’s anchor, echoing the tension of the video. It’s the kind of genre warping Bad Omens have leaned into since The Death of Peace of Mind, but here it feels even more unhinged and cinematic.
The closing scene revisits the teaser shared earlier this week: the woman, cigarette in hand, delivering a monologue in Slovenian on a staircase. Fans quickly translated the line as: “When I fall asleep, I run away, but without you. You’re still in dreams, but not mine.” It’s a cryptic, chilling finish that matches the song’s unease.
‘Impose’ follows this year’s earlier single ‘V.A.N’ and marks only the band’s second standalone track since their RIAA Gold certified 2022 record The Death of Peace of Mind. That album has now surpassed 2.7 billion streams worldwide, carrying the Platinum smash ‘Just Pretend’ alongside Gold singles ‘Like A Villain’ and the title track.
While fans are already speculating about album number four, Sebastian hinted back in July on the State of the Scene podcast that the record still wasn’t finished. So for now, ‘Impose’ offers another glimpse into where Bad Omens are headed next, dark, disorienting, and undeniably their own.
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