Chart topping rock outfit Bad Omens launch their latest single ‘Dying To Love’ today, pairing heavy roots with soaring vocals and a haunting video.
Frontman Noah Sebastian shows off range here, his angelic falsetto glides over the mix before erupting into guttural screams in the bridge, elevating the emotional stakes. This isn’t safe, familiar metalcore, it’s something bigger.
The video (below), directed by Sebastian and Nico (their third collaboration), deep dives into a cinematic narrative. The band perform inside the pit of a condemned brutalist structure, surrounded by ominous on lookers. Simultaneously, a man wanders through a labyrinth of darkness. The visual aesthetic, haunting, claustrophobic, fits the tone of the track and reinforces Bad Omens’ identity as much more than just a live band.
Their momentum is hot right now, the preceding single, ‘Specter’, soared to #1 on the Billboard Mainstream Rock Airplay and Mediabase Active Rock charts. We’re excited to see the chart data on ‘Dying To Love’, which has dropped at a moment when the band are primed for impact.
Live, Bad Omens have been turning every headline slot into an event, recent appearances at Louder Than Life and Aftershock have ramped up anticipation for their European arena run, which kicks off in Dublin on 21 Nov. The tour dates suggest they believe in this new direction.
For fans who’ve followed Bad Omens from the underground into major league rock territory, ‘Dying To Love’ is a strong indicator, they’re evolving, not diluting. Strap yourself in, this band is about to take the next step!
Charting this evolution feels like watching a band fully realise its creative vision. ‘Dying To Love’ doesn’t just continue Bad Omens’ winning streak, it redefines it. From the layered production to Sebastian’s visceral delivery, everything feels deliberate and cinematic. It’s proof that the band’s rise is no accident, but pure artistic intent.
Stream ‘Dying To Love’ here!
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